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akshay kumar

FI Report

32% of TV ads feature celebrities, 75% dominated by film stars: TAM report

The most visible celebrities during Jan-Jun 2024 were Akshay Kumar and Shahrukh Khan, who each maintained an average of 22 hours and 20 hours of daily ad visibility on television, respectively. Amitabh Bachchan followed with 16 hours per day.

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