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APAC

fi Report

India sees a 36% reduction in ad Fraud Rates due to increased adoption of ad verification tools: report

In APAC, 60% of marketers think Al-driven campaign optimization will have the most significant positive impact on media quality. Media buying is still concentrated heavily on mobile channels, which represent over 70% of total impressions for the region.

By Social Samosa
Jun 19, 2024 17:27 IST 3 Min read
VML Industry Updates
VML announces leadership team for Asia Pacific
By Social Samosa
Dec 19, 2023 17:39 IST 2 Min read
Peter Sharples Industry Updates
Builder.ai onboards Peter Sharples as New VP of Revenue and Partnerships for APAC
By Social Samosa
Nov 30, 2023 15:35 IST 2 Min read
Matthew Godfrey Industry Updates
Media.Monks appoints Matthew Godfrey as EVP, Head of Content in APAC
By Social Samosa
Nov 27, 2023 12:12 IST 2 Min read
Younion Industry Updates
Younion opens offices in Singapore and Delhi; eyeing growth in APAC
By Social Samosa
Nov 23, 2023 09:30 IST 2 Min read
partnership Industry Updates
GroupM and Criteo partner to provide integrated solutions to clients in APAC
By Social Samosa
Oct 17, 2023 14:13 IST 2 Min read
Echo Li Industry Updates
Echo Li joins Dentsu Sports as Global Chief Commerical Officer
By Social Samosa
Jun 06, 2023 03:53 IST 2 Min read
corporate sustainability Report
[Report] 34% marketing teams are executing sustainability plans in APAC
By Social Samosa
Jan 11, 2023 07:30 IST 4 Min read
Vishal Nicholas Dentsu Industry Updates
Vishal Nicholas takes up an additional role as Head of Strategy for Dentsu Impact
By Social Samosa
Oct 25, 2021 04:07 IST 2 Min read
Gautam Mehra ProfitWheel Industry Updates
Gautam Mehra joins SaaS start-up ProfitWheel as co-founder
By Social Samosa
Sep 22, 2021 03:53 IST 2 Min read
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