Asian Paints Sharad Shamman

Inside the grandeur of Durga Pujo marketing fare

For marketers, the larger objective during Durga Pujo is to connect with people's souls, especially Bengalis, which comes from stories. Storytelling plays an important role in this festival. Experts also believe there'll be a surge in OOH spends, with offers, contests, tech-based innovative approaches showcased via pandals and digital, this Pujo.