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B2B Brands

Charu Malhotra APL

Interviews

APL Apollo’s Charu Malhotra on why B2B brands should have a strong presence

Witnessing a shift in how B2B brands are marketing themselves, Charu Malhotra highlights the importance of adapting to emerging technologies, using social media and mastering storytelling skills for success in the evolving marketing landscape of 2024.

Feb 09, 2024 14:07 IST logo

8 Min read

Wunderman Thompson

Industry Updates

Wunderman Thompson strengthens its global B2B offering with InspiredB2B

By Social Samosa

Apr 19, 2023 04:03 IST logo

2 Min read

Havas Media Group & Search Laboratory team up to launch Havas Business

By Social Samosa

Jan 25, 2023 05:31 IST logo

2 Min read

Agency Feature: Walnut Folks

By Social Samosa

Jun 06, 2019 07:11 IST logo

5 Min read

content marketing trends

#eBook 7 trends in 2018 that will shape Content Marketing in India

By Social Samosa

Feb 26, 2018 11:19 IST logo

3 Min read

TATA TISCON makes rebars a household term with #BuildingBlogsOfJoy

By Saloni Surti

May 09, 2016 13:10 IST logo

3 Min read

social media for business

70% Follow Social Media for Business Purposes: Can it be Ignored ?

By Moneka Khurana

Dec 11, 2013 04:30 IST logo

4 Min read

startups challenges

Biggest Social Media Challenges that Start-ups Face

By Nirali Hingwala

Oct 12, 2013 06:06 IST logo

8 Min read

B2B brands on Social Media

Top B2B Brands Doing Great Work on Social Media

By Mariam Noronha

Aug 21, 2013 06:47 IST logo

5 Min read