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bollywood marketing

Popcorn, plot twists, and profits: Decoding Hollywood’s marketing magic

Neeraj Joshi of Zee Studios highlights marketing lessons learned from Hollywood, including the importance of collaboration, refreshing content, consistent spending on marketing, and the need for Indian entertainment to elevate its game.

By Social Samosa

Jan 08, 2024 09:00 IST logo

4 Min read

Experts Speak

As Bollywood gets its charm back, experts recommend bringing a fresh approach to marketing

By Sneha Medda

Sep 04, 2023 12:28 IST logo

6 Min read

Campaign Face Off

[Campaign Face Off] Raees v/s Kaabil

By Aishwaria Sonavane

Jan 25, 2017 07:17 IST logo

8 Min read

The Bollywood saga, Dear Zindagi embraces social media like no other

By Aishwaria Sonavane

Nov 25, 2016 06:06 IST logo

11 Min read

Vine: The Next Movie Marketing Tool?

By Manisha Tandel Kerlekar

Dec 12, 2014 05:00 IST logo

3 Min read