Charli XCX

Memes and celebrity endorsements: Kamala Harris’ upbeat presidential campaign

The rather unanticipated withdrawal of Joe Biden from the U.S. presidential race and the subsequent endorsement of Kamala Harris put the latter in a tight spot–in terms of campaigning, given the limited time at her disposal. Despite the odds, Harris, along with her team, has been able to pull off a remarkable campaign with many unprecedented manoeuvres including support from celebrities and speaking the language of memes.