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CMOs

Where CMOs are spending their festive budget

Budgeting for the festive season remains one of the most crucial components of brands’ festive strategy. Identifying and allocating appropriate amounts to different cogs in the festive campaign machinery ultimately decides the fate of a brand’s marketing efforts. Experts shed light on essential markers to keep an eye on.

By Harshal Thakur

Oct 01, 2024 13:33 IST logo

10 Min read

86% of CMOs in India see creativity as crucial for driving business growth: report

By Social Samosa

Aug 02, 2024 19:42 IST logo

3 Min read

Octane Research Report 2021

62% CMOs said spends on video for consumer outreach delivered the highest ROI: Octane Report

By Social Samosa

Jan 06, 2021 11:54 IST logo

6 Min read

Data-driven world: Digital trends for CMOs to know

Data-driven world: Digital trends for CMOs to know

By Social Samosa

Oct 14, 2019 04:48 IST logo

5 Min read

Tool Feature: Outgrow

By Social Samosa

Nov 05, 2018 02:07 IST logo

3 Min read

Influencer Marketing in 2018

Influencer Marketing

Report - The Changing Face of Influencer Marketing in 2018

By Social Samosa

Jan 08, 2018 12:14 IST logo

3 Min read

Event (Secondary)

[Event] Vibhishana : Advanced & Practical Program in Branding

By Social Samosa

Dec 27, 2017 08:29 IST logo

3 Min read