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communication strategy

RB Interviews

Rohit Bhasin of Kotak Mahindra Bank on bringing consumer-centricity from FMCG to BFSI

The CMO of Kotak discusses its marketing strategy, key campaigns, and adaptation to industry trends like digitalisation and premiumisation. He highlights the role of AI in marketing and the essential skills for a CMO, emphasising a consumer-first approach and understanding digital channels.

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