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dhanteras

jewellery brands festive marketing

Jewellery brands shift marketing gears for Dhanteras and Diwali as gold hits record prices

We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices, while celebrating both tradition and modern values during the festive season.

By Shamita Islur

Oct 29, 2024 10:00 IST logo

6 Min read

Project Streedhan

Campaign Reviews

Project Streedhan: Social good or seduction?

By Jagruti Verma

Oct 25, 2019 09:52 IST logo

4 Min read

Dhanteras campaigns

Brands extend wishes with Dhanteras campaigns on social media

By Social Samosa

Oct 17, 2017 10:21 IST logo

2 Min read

Gehna Jewellers

[Case Study] Gehna Jewellers leverage Instagram Stories to celebrate Dhanteras

By Social Samosa

Nov 29, 2016 12:32 IST logo

2 Min read