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duolingo

unhinged marketing

What’s all the fuss about unhinged marketing?

Brands are now giving casual threats to consumers if they choose their competitors or take a pause from using their services. This ‘psychotic’ behaviour has found its way into consumers' hearts, resulting in loyalty for brands. Called unhinged marketing, from Duolingo to Mumbai Police, many brands have started having fun with it. We dive deep into the science behind this unapologetic brand communication.

Apr 17, 2024 15:01 IST logo

8 Min read

Duolingo case study

Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views

By Social Samosa

Feb 08, 2024 09:00 IST logo

6 Min read

Building trust is a long journey, and the hardest thing in a market like India: Tara Kapur

By Paawan Sunam

Aug 01, 2023 09:00 IST logo

11 Min read

Industry Updates

Digitas India wins digital mandate for Duolingo English Test

By Social Samosa

Jun 19, 2023 05:59 IST logo

2 Min read

Tara Kapur Duolingo

Industry Updates

Netflix's Tara Kapur joins Duolingo as its Marketing Head

By Social Samosa

Dec 06, 2022 06:21 IST logo

1 Min read