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festive campaign

Reimagining festive campaigns for Gen Z

In this guest column, Varad Ralegaonkar says that Gen Z is a discerning audience that can easily spot traditional ads. He suggests that brands should rethink festive campaigns as engaging, shareable content rather than typical promotions.

By Social Samosa

Nov 04, 2024 10:15 IST logo

2 Min read

Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover

By Social Samosa

Oct 28, 2024 15:14 IST logo

3 Min read

Festive Marketing Week

Building brand relevance optimising campaigns during festivals

By Harshal Thakur

Sep 27, 2024 18:43 IST logo

3 Min read

Campaign Spot

With Diwali just around the corner, vivo has unveiled its brand-new endearing campaign, "TogetherWithJoy."

By Yashvi Shah

Oct 22, 2022 11:13 IST logo

2 Min read

Campaign Spot

Samsung urges users to Feel the picture Feel the love

By Social Samosa

Sep 11, 2017 06:42 IST logo

1 Min read