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festive shopping

influencer marketing during festivities

How influencer marketing during festivities is shaping consumer purchases

Leaders and creators discuss the growing influence of short-form content and regional influencers in shaping consumer behaviour during the festive season, highlighting brand collaborations, marketing trends, and the impact of authentic and relatable storytelling through influencer campaigns.

By Shamita Islur

Oct 17, 2024 10:54 IST logo

7 Min read

56% of urban citizens chose instore mode of shopping: Ipsos report

By Social Samosa

Oct 16, 2024 17:26 IST logo

3 Min read

How AI is revolutionising festive shopping in India

By Social Samosa

Sep 13, 2024 12:26 IST logo

5 Min read

71% consumers intend to shop online this festive season : Report

By Social Samosa

Sep 12, 2024 14:47 IST logo

3 Min read

22% spike in quick commerce signals major shift to impulse shopping: Report

By Social Samosa

Sep 05, 2024 19:04 IST logo

4 Min read

X unveils holiday shopping insights to attract advertisers

By Social Samosa

Sep 04, 2024 12:56 IST logo

2 Min read

InMobi Festive Report

54% of Indian consumers prefer hybrid shopping for festive season: Report

By Social Samosa

Sep 01, 2023 14:10 IST logo

3 Min read