Health Drink

Keep it real: Advise experts as the beverage industry faces scrutiny for false claims

The FSSAI and Union Ministry of Commerce and Industry have directed e-commerce platforms not to list products like Dairy-Based Beverage Mix, Cereal-Based Beverage Mix or Malt-Based Beverage under the 'healthy drinks' category. Branding experts share how it is going to affect beverage brands and how they can rebrand their marketing efforts to gain consumer trust.