Heineken Silver

Deadpool & Wolverine marketing strategy hinges on Wade and Logan’s chemistry

Deadpool's recent outing features an unlikely and surprising companion - Wolverine. As the franchise integrates into the MCU, the elements that made the first two films popular remain intact, making it the first R-rated movie of MCU. The lead stars’ popularity and chemistry was heavily leveraged as the marketing strategy involved social media teasers, collaborations with brands, special merchandise, sardonic videos and more.