humanising athletes

Should we rethink the narrative for Indian women cricketers in ads?

Be it Indiranagar ka Gunda or Rohit Sharma’s forgetfulness, ads featuring male cricketers have gone past the traditional mould and creatively dabbled with their personality quirks. While global campaigns featuring female athletes have made significant strides, can the same be said for those featuring women cricketers in India? We are not so sure. So, we turned to experts to discuss whether there's a need for a creative revamp of these campaigns.