hyperlocal content

Higher share in ad spends and path to profitability: Experts share OTT trends for 2024

Despite a sizable Indian OTT audience, the streaming industry largely hasn't touched profits yet. The industry is now changing its modus operandi aggressively to strengthen its revenue prospects. From following an AVOD model to experimenting with tech-oriented and hyperlocal content, the industry is shifting. Experts dive into more trends that will shape the OTT market in 2024.