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ICC Men's Cricket World Cup 2023

Experts Speak: ICC Men’s Cricket World Cup campaigns that hit a sixer this season

During ICC Men’s World Cup 2023, the Indian advertising and marketing saw many creative campaigns. Some campaigns fueled cricket superstitions to relate with consumers, while some told cricket fans to root for team India’s victory and a few brought empathy in cricket viewing habits. This carnival, however, ended on a sad note with opponent Australia winning the golden cup. Experts speak about campaigns that were and could have been this World Cup season, appreciating optimism in their approach and calling innovation a miss.

By Pranali Tawte