Lay's India World Cup campaign

Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor

Saumya Rathor of Pepsico India shares insights into Lay’s marketing strategy with the release of the 'No Lay's, No Game' campaign that coincides with the festive and cricket season as the brand marks the return of cricketer MS Dhoni as the ambassador.