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marketing budget

Where CMOs are spending their festive budget

Budgeting for the festive season remains one of the most crucial components of brands’ festive strategy. Identifying and allocating appropriate amounts to different cogs in the festive campaign machinery ultimately decides the fate of a brand’s marketing efforts. Experts shed light on essential markers to keep an eye on.

By Harshal Thakur

Oct 01, 2024 13:33 IST logo

10 Min read

[Interview] LK Gupta sheds light on CarDekho's social initiatives

[Interview] LK Gupta sheds light on CarDekho's social initiatives

By Saloni Surti

Dec 15, 2015 12:43 IST logo

4 Min read

Lights, Camera go digital

The Changing Trends Among Bollywood Marketeers And The Influence of Social Media

By Manisha Tandel Kerlekar

Apr 07, 2014 05:19 IST logo

2 Min read

Video Interviews

[Video Interview] Rajneel Kumar, Viacom18, Talks About their Spends on Social Media

By Social Samosa

Mar 03, 2014 10:34 IST logo

1 Min read

facebook-cover social giri

Social Media Tools

Social Media Platform Feature : SocialGiri - Search Iconic Individuals with Ease

By Social Samosa

Jan 31, 2014 08:21 IST logo

6 Min read

5 Key Social Media Predictions for 2014 : How will it be for Digital and Social Media?

By Sanjay Mehta

Dec 13, 2013 04:30 IST logo

5 Min read