marketing stratgey

MakeMyTrip's Raj Rishi Singh on creating brand recall through a 360-degree marketing approach

Over the years, travel platform MakeMyTrip has shifted its business model, but its core approach to marketing has stayed the same. Raj Rishi Singh of MakeMyTrip takes us through the brand’s overall marketing strategy and gives insights on how the brand is creating want and consideration, two large objectives behind its marketing, through its communication.