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Movie Marketing

GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal

Vijay’s penultimate film before his foray into politics featured a larger-than-life marketing campaign that milked the star’s popularity. GOAT’s marketing strategy put a sizable capital in promotions worldwide, launching merchandise, posters, and custom accessories.

By Harshal Thakur

Sep 06, 2024 18:39 IST logo

4 Min read

Facebook Public Figures

Facebook Public Figures now have new tools and features

By Paawan Sunam

Sep 18, 2019 09:07 IST logo

2 Min read

Interview: There is no room for being pretentious: Barkha Singh

By Social Samosa

May 02, 2019 08:12 IST logo

4 Min read

Interview: Don’t think about rewards; focus on your content: Subhankar Dey, TechRunsGadgets

By Social Samosa

Feb 13, 2019 07:22 IST logo

14 Min read

Gully Boy brand integrations reach nook and corner of every gully

By Sneha Yadav

Feb 13, 2019 06:46 IST logo

6 Min read

Makar Sankranti Creatives

#FestiveSpot: Brands fly high with Makar Sankranti creatives

By Paawan Sunam

Jan 14, 2019 13:18 IST logo

2 Min read

Is the social media noise drowning out the real story for an author?

Is the social media noise drowning out the real story for an author?

By Karthika Raveendran

May 11, 2015 05:17 IST logo

3 Min read