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Experts share the formula behind building an influencer from scratch

From Sharmaji to SoupSalu, brands have recently created digital creators out of thin air. These influencers are made with specific agendas and rely on the virality of social media to get the ball rolling for their campaign in action. But does it really leave a long-lasting impact, and what does it take to build an influencer from scratch? Experts share a few secret ingredients.