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nielsen

Digital is the most lucrative channel for FMCG brands: Meta report

Both Meta studies say that investment by FMCG/CPG brands on Meta poses stronger returns indexed to traditional channels across categories like food, household care, personal care, baby care, laundry, and health & hygiene.

By Social Samosa

Jun 11, 2024 18:08 IST logo

3 Min read

Industry Updates

Cristiano Ronaldo heads Nielsen's most influential players on Instagram

By Social Samosa

Sep 20, 2022 06:48 IST logo

6 Min read

Report

LGBTQ+ people 10% more likely to find streaming services the most inclusive media platform: Nielsen Report

By Social Samosa

Jun 23, 2022 06:27 IST logo

3 Min read

Industry Updates

Nielsen adds measurement for YouTube mobile in-app in India

By Social Samosa

Jun 03, 2019 10:01 IST logo

2 Min read

Social Media Analytics

#SMTrends2019: Voice, consolidated viewing & unified reporting to grow

By Social Samosa

Jan 09, 2019 07:50 IST logo

2 Min read

News

Twitter expands In-Stream Video Ads to advertisers

By Social Samosa

Jun 13, 2018 08:23 IST logo

3 Min read

Industry Updates

Facebook-KPMG release Zero Friction Future program

By Social Samosa

May 17, 2018 13:39 IST logo

3 Min read

News

YouTube advertising to become bigger and better

By Mohammad Kanchwala

Jan 23, 2017 09:00 IST logo

2 Min read

News

Facebook attempts to redeem from their data measurement flaws

By Mohammad Kanchwala

Nov 17, 2016 07:50 IST logo

2 Min read