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Perfetti Van Melle India

Festive Marketing Week

Building brand relevance optimising campaigns during festivals

Perfetti Van Melle India’s CMO Gunjan Khetan, in his keynote address, presented a compelling case study of some of Parfetti’s brands and how they leveraged festivals and occasions to build brand relevance; and shared insights on building such campaigns.

By Harshal Thakur

Sep 27, 2024 18:43 IST logo

3 Min read

Chupa Chups engagement campaign

Case Study: How Snapchat Lens campaign for Chupa Chups garnered a Share Rate of 1.71%

By Social Samosa

Dec 09, 2021 07:58 IST logo

5 Min read

Happydent advertising journey

Brand Saga: Happydent advertising journey taking teeth-whitening to an all-new level!

By Sneha Yadav

Oct 03, 2019 06:57 IST logo

13 Min read

Perfetti-Van-Melle-India--FI

Industry Updates

Wavemaker India retains media mandate for Perfetti Van Melle India

By Social Samosa

Jan 16, 2018 06:14 IST logo

2 Min read