premium positioning

Challenges of creating a new category in India ft. Aakash Vaghela of Evocus

Aakash Vaghela, Founder & MD, AV Organics Pvt. Ltd., sheds light on Evocus' journey and it introduced a novel proposition to a market unaware of it and took long strides to reach to where it stands now. He also sheds light on maintaining the intricate balance between product development and marketing.