psychological triggers

When missing out drives buying in: The rise of FOMO marketing

Marketing has always relied on understanding the human mind to identify ways of eliciting a favourable response. Among other tactics, the use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the sapiens' brains. Experts divulge the nuances of FOMO marketing and discuss the blurring lines between persuasion and manipulation.