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Purpose

Guest Post

Purpose or popularity? The battle brands face in the digital age

Asha Kharga of Mahindra Group opines that while purpose has long been a guiding force for brands seeking deeper consumer connections, the fast-paced, surface-level nature of digital platforms presents challenges. Successful brands balance fleeting digital trends with authentic, enduring purpose.

By Social Samosa

Nov 21, 2024 10:00 IST logo

3 Min read

Purpose Post Pandemic

SM Live 2022: Purpose, in the Post Pandemic World

By Sneha Medda

Jul 04, 2022 12:45 IST logo

4 Min read

Social Media marketing mistakes

#Infographic: 7 Social Media marketing mistakes to absolutely avoid

By Social Samosa

Aug 20, 2019 02:28 IST logo

2 Min read

Twitter bans third-party apps violating their API rules

By Paawan Sunam

Feb 01, 2019 08:02 IST logo

2 Min read

Social Media mistakes

Infographic: Social media mistakes one should avoid in 2019

By Social Samosa

Feb 01, 2019 07:49 IST logo

1 Min read

YouTube titles Kurt Patat as Global Head of Consumer & Entertainment Communications

By Paawan Sunam

Jan 09, 2019 07:11 IST logo

1 Min read

How to make viral content?

Qtiyapa Or Bak##odi? What you need for your next viral?

By Gaurav Pandey

Nov 03, 2015 08:00 IST logo

4 Min read