QSR

50-60% of our consumer-facing spending is on digital: McDonald’s India CMO

McDonald’s India’s social media marketing has continually leaned on topical subjects and pop culture humour as the food giant has increased its digital ad spends. CMO Arvind RP discusses the evolution in McDonald’s India’s marketing strategy vis-a-vis the rise of QSR industry, omnichannel approach, social media-savvy communication, and ‘Vision 2027’.