Snapchat for creators

India's Gen Z audience is of paramount significance in shaping digital trends, making it a crucial market for us: Joe Darko

From dog ears to finding 3D dinosaurs integrating into reality, Snapchat’s AR filters have gone through a massive transformation. With CGI taking over the brandverse, brands have also taken a liking to combining reality with virtual reality. Joe Darko, Global Head of AR Developer Relations at Snap Inc., speaks about Snapchat's evolving AR technology and its impact on the Indian market.