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tata tea campaigns

Tata Tea Premium & Independence Day: Celebrating regional heritage with hyper-local campaigns

We delve into Tata Tea Premium's approach to Independence Day campaigns, highlighting how the brand has maintained consistency by promoting traditional artisanship through personalised packaging, technology and digital approach.

By Shamita Islur

Aug 13, 2024 17:38 IST logo

6 Min read

Cause Marketing Case Study: How Tata Tea's video strategy made pre-activism exceptional

By Social Samosa

May 17, 2018 03:03 IST logo

6 Min read

Campaign Spot

Jaago Re's latest Preactivism campaign shames Indian sporting culture

By Social Samosa

Sep 01, 2017 06:33 IST logo

2 Min read

Campaign Spot

This heartbreaking campaign shows the deep rooted gender inequality

By Apeksha Harihar

Aug 09, 2017 08:03 IST logo

2 Min read

Campaign Reviews

8 Tata Tea Jaago Re campaigns you can’t afford to miss

By Sarmistha Neogy

Jul 28, 2017 11:06 IST logo

3 Min read