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Tic Tac

Tic Tac's Zoher Kapuswala

Interviews

Tic Tac's Zoher Kapuswala on connecting with Gen Z through music and innovation

Zoher Kapuswala of Ferrero India shares how Tic Tac positions itself in the mouth freshener category through its campaigns, creating positive emotions within its target audience through jingles and music, its approach towards reaching both urban and semi-urban markets and more.

By Shamita Islur

Jul 31, 2024 09:11 IST logo

7 Min read

Industry Updates

McCann Worldgroup bags the creative account of Ferrero’s Kinder and Tic Tac

By Social Samosa

Jul 26, 2024 13:07 IST logo

1 Min read

tic tac catchy jingle

Case Study: How Tic Tac leveraged a catchy jingle and influencers to connect with Gen Z, garnering 620Mn impressions

By Social Samosa

May 31, 2024 14:05 IST logo

4 Min read

Social Media Campaigns

Social Media Campaigns Round Up: Ft Tata Salt, Volkswagen, Ponds and more

By Social Samosa

Feb 02, 2019 12:50 IST logo

2 Min read

really really trend

The really really really trend reaches India with Google, Microsoft, Tic Tac and more

By Paawan Sunam

Feb 01, 2019 13:21 IST logo

9 Min read