viewer fatigue

How brands can hit the right note with audio recall during IPL?

Audio advertising during IPL matches has emerged as a lucrative avenue as the reach of the league continues to increase with commentary in multiple languages. While brands with big budgets might see this as a safe and promising bet to invest in, it is essential to weigh the drawbacks to ensure positive recall. Experts dissect the nitty-gritty of audio brand associations during IPL.