Walt Disney Studio

Emotions, brand collabs, and theatrical push: Inside Out 2’s marketing goes expansive

From introducing new emotions to numerous collaborations with brands–Bubble Skincare, Joyburst, Uber–and celebrities alike, Inside Out 2’s marketing strategy went all guns blazing in its approach. Along with collabs with IMAX, Dolby, and RealD 3D for enhanced theatrical experiences, social media engagement played a key role in a multi-faceted attempt to rekindle the excitement from the first film.