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west bengal

Durga Pujo marketing

Inside the grandeur of Durga Pujo marketing fare

For marketers, the larger objective during Durga Pujo is to connect with people's souls, especially Bengalis, which comes from stories. Storytelling plays an important role in this festival. Experts also believe there'll be a surge in OOH spends, with offers, contests, tech-based innovative approaches showcased via pandals and digital, this Pujo.

By Shamita Islur

Oct 23, 2023 13:05 IST logo

6 Min read

Vigo Video launches goes to the masses with first integrated campaign

By Social Samosa

Jun 06, 2019 08:17 IST logo

2 Min read

Cadbury Celebrations Eid campaign

Mondelez India extends its gifting proposition to Eid

By Social Samosa

May 31, 2019 12:15 IST logo

2 Min read

Horlicks carries forward "Fearless" legacy with new campaign ft A R Rahman

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Feb 20, 2019 04:06 IST logo

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State Tourism campaigns

Campaign Reviews

6 State Tourism campaigns which stood out on social media

By Sarmistha Neogy

Oct 30, 2017 10:44 IST logo

3 Min read

Industry Updates

Maxus wins ITC's media mandate from Madison

By Social Samosa

Mar 27, 2017 07:08 IST logo

3 Min read

Social Media Case Study: How MTS Durga Pujo Campaign Reached More Than 8 Million People On Social Media

By Social Samosa

Apr 15, 2014 09:23 IST logo

3 Min read