The ICC Men’s Cricket World Cup returns for its 13th edition this October. After being postponed due to the Covid-19 pandemic, the Holy Grail of cricket is finally scheduled to take place in India. The tournament will feature 10 teams competing for the coveted trophy.
The World Cup is scheduled to be hosted from 5 October to 19 November 2023 and is set to feature a total of 48 matches including the two semi-finals and a final.
Being one of the most viewed sporting events in the World, many brands have capitalized on the event’s popularity and partnered with the ICC. As India hosts the World Cup solely on its soil for the first time, fans are bound to revel in the phenomenon. The never-ending popularity of cricket in India presents sponsors with an incredible opportunity. The tournament comes to India at a time when the country will be in its prime festive season. As fans cheer for their home team’s win, cricket fever will soar high.
Here’s a list of brands that have partnered with the ICC for this year’s Men’s Cricket World Cup:
Global Partners
MRF Tyres
Booking.com
BYJU’S
BharatPe
aramco
Emirates
Official Partners
Coca-Cola
BIRA91
POLYCAB
Upstox
NISSAN
NIUM
Oppo
DP World
Category Partners
Royal Stag
DREAM11
JACOB’S CREEK
FanCraze
Broadcast Partner
Star Sports
Following a thorough tender process, ICC awarded Star Sports the global broadcast rights for all ICC Events 2015-2023. This included exclusive live and highlights rights across all platforms for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup.
Audio Partner
Channel 2 Group
ICC has partnered with Channel 2 Group as exclusive global audio rights holder for all ICC Events 2015-2023.
*Updates to follow as per new developments*