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ICC Men’s Cricket World Cup 2023: List of sponsors & partners

As the flagship event of the international cricket returns, brands join forces with the ICC to gain traction. From long-time partners like Coca-Cola and MRF to newly-formed ones like Nium, the World Cup brings a lucrative opportunity for all sponsors.

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Harshal Thakur
New Update
ICC Sponsors

The ICC Men’s Cricket World Cup returns for its 13th edition this October. After being postponed due to the Covid-19 pandemic, the Holy Grail of cricket is finally scheduled to take place in India. The tournament will feature 10 teams competing for the coveted trophy.

The World Cup is scheduled to be hosted from 5 October to 19 November 2023 and is set to feature a total of 48 matches including the two semi-finals and a final.

Being one of the most viewed sporting events in the World, many brands have capitalized on the event’s popularity and partnered with the ICC. As India hosts the World Cup solely on its soil for the first time, fans are bound to revel in the phenomenon. The never-ending popularity of cricket in India presents sponsors with an incredible opportunity. The tournament comes to India at a time when the country will be in its prime festive season. As fans cheer for their home team’s win, cricket fever will soar high. 

Here’s a list of brands that have partnered with the ICC for this year’s Men’s Cricket World Cup: 

Global Partners

MRF Tyres

MRF

Booking.com

Booking

BYJU’S

Byjus

BharatPe 

BharatPe

aramco

aramco

Emirates

emirates

Official Partners

Coca-Cola

coca cola

BIRA91

bira11

POLYCAB

polycab

Upstox

upstox

NISSAN

nissan

NIUM

nium

Oppo

oppo

DP World

dp world

 

Category Partners

Royal Stag

royal stag

DREAM11

dream11

JACOB’S CREEK

Jacob's Creek

FanCraze

Fancraze

 

Broadcast Partner

Star Sports
Star Sports | Logopedia | Fandom

Following a thorough tender process, ICC awarded Star Sports the global broadcast rights for all ICC Events 2015-2023. This included exclusive live and highlights rights across all platforms for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup. 

 

Audio Partner

Channel 2 Group
Channel 2

ICC has partnered with Channel 2 Group as exclusive global audio rights holder for all ICC Events 2015-2023.

*Updates to follow as per new developments*

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