Valentine's Day campaigns that didn't whisper in consumers' ears but in their hearts and etched their names in the viewers' souls for years to come. Let's take a look at some of the best Valentine's Day Campaigns of all times.
Brands look forward to this occasion as consumers get ready to spoil their loved ones. Chocolates, candies, and flowers being the most common gifts, are easily fit around a campaign. But, this listicle includes all time best campaigns that creatively fit around the theme of love that betrothed their viewers to them.
In USA, consumer spends saw a rise from $16.9 billion in 2007 to $18.2 billion in 2017 with the lowest dip being $14.1 billion in 2010, according to NRF's 2018 annual Valentine's Day Spending Survey, conducted by Prosper Insights & Analytics.
Burger King was innovative in coming up with the concept of including adults' toys in their Adults Meal. M&M bridged the valley most people fall into while conveying their love with personalized M&Ms and portrayed it in a chucklesome fashion.
Kmart's advert is a sentimental epiphany. It makes you realize that you shouldn't forget the one who has loved you all your life while loving someone else. You can cook up & buy gifts (from Kmart, of course) and have a Valentine's Day dinner with your mom too.
Google's ad is the best example of optimum utilization of resources as they depicted a whole journey of an American finding love and settling in Paris and how Google plays a helping hand in the whole journey. This fable is represented just by showing Google searches. The 52-second advert has gained over 8 million views on YouTube to date.
Ann Summers, uses the most used euphemism in the act of love, which also happens to be their product and YOGA Tablet shows how their projector links two hearts together. Their dog plays the cupid(because he's a good boy).
Dairy Queen exhibits their Valentine's special in a rib-ticking way. So, did Deliveroo, that doesn't leave out the third wheel like most couples do on this day. eharmony AU's social experiment revives the feelings of love, from the time we barely knew what love was.
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