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USA

FI Experts Speak

What implications does the T20 World Cup in USA hold for advertisers?

Cricket's reception in the United States remains a point of intrigue as the sport, still fresh to the American landscape, contends with tepid ad rates. While multiple reasons have led to this decline, as experts share in this piece, the high-octane India-Pakistan clash did stir some excitement in the branding world. Media gurus tell us how has this debut host nation fared for cricket so far in the U.S.?

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