Pepsi launches new anthem this Valentine's Day

Pepsi launches its Valentine's Day campaign 'Swag Se Solo', a new anthem featuring actor and brand ambassador, Salman Khan.

The Valentine's Day campaign by Pepsi brings various creators of the music industry together. Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the brand's youth-centric campaign, 'Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice.

Given the increasing trend that is being witnessed on how Gen Z prefers to be self-partnered and stemming from consumer insight on at least 7 out 10 Indian men in the age group of 15-30 years being single, the anthem, Swag Se Solo rejoices the confidence of the Indian youth and encourages them to unapologetically embrace their relationship status.

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Speaking on the launch the anthem, PepsiCo India spokesperson said, "Pepsi’s Swag movement continues in 2020 with the launch of the Swag Se Solo anthem. Given the popularity that we witnessed with our last anthem, we felt music was the best way to engage with the nation. Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief, and irrefutable Swag. With an icon such as Salman Khan grooving to the tunes of Swag Se Solo, we are confident that the whole country will be dancing to the beats of the anthem.”

Brand ambassador and Actor, Salman Khan, said, “I have a good feeling about Swag Se Solo, given the anthem is relatable to me, and to the generation of today, who is extremely confident, has the right attitude and doesn’t shy away from being who they really are. We had fun shooting this song and I am happy to be associated with Pepsi, a brand that focuses on the youth.”

Releasing today in association with T-Series, Swag Se Solo has been launched across the social media handles of both Pepsi and T-Series. It is also available for streaming on Gaana.com