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The Early AI Adopters: Indian Brands embracing AI to stay ahead of the curve

Shamita Islur

01 Jun 2023 00:00 IST

Updated On 01 Jun 2023 12:29 IST

New Update

The threats of losing jobs and lack of guidelines aside, brands and agencies are actively experimenting with AI to craft campaigns, be it AI chatbots, deep fakes that are catalysts for a cause. We have curated a list of some of the best AI campaigns yet.

A constant hot topic, Generative AI and deep fake are steering the future of what advertising could be like. The threats of lost jobs and lack of guidelines aside, brands and agencies are freely experimenting with Artificial intelligence i.e. AI campaigns.

Creating AI chatbots, and deep fakes of celebrities to stand up for a cause or support a community has taken the front seat in the AI marketing trend. The very famous ‘Not Just A Cadbury Ad’ featuring Shahrukh Khan’s deep fake promoted the local vendors who took a hit during the pandemic. It was followed by Zomato’s ‘Mann Kiya, Zomato Kiya’ campaign with Hrithik Roshan leading the larger platform to the local restaurants, cleverly playing on viewers’ cravings for their favourite dishes from the restaurant in their vicinity.

Furthermore, Dove’s ‘Stop The Beauty Test’ campaigns have regularly taken a stand against the preconceived notions of beauty and with one of its AI-based campaigns, the brand autocorrected body-shaming comments from users on social media.

On the other hand, Linc pen invented rogue AI, a chatbot that gave a prompt to users which led to a cheeky response from the said chatbot, encouraging users to use human intuition and creativity over technology with the slogan ‘Isse Better Khud likh lo’ – Better to write it yourself with a Pentonic.

Globally, Coca-Cola created a campaign entirely using Midjourney, Runway and Stable Diffusion of a man getting over his boredom in Art Class with the drink. Wunderman Thompson stood for Iranian women by writing a dystopian book on what the future of Iran could look like for suppressed women of the country if there’s no change.

With the active use of AI in ad campaigns, we have curated a list of some of the best ones yet.