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AVOD

OTT trends 2024

Higher share in ad spends and path to profitability: Experts share OTT trends for 2024

Despite a sizable Indian OTT audience, the streaming industry largely hasn't touched profits yet. The industry is now changing its modus operandi aggressively to strengthen its revenue prospects. From following an AVOD model to experimenting with tech-oriented and hyperlocal content, the industry is shifting. Experts dive into more trends that will shape the OTT market in 2024.

Jan 29, 2024 09:45 IST logo

7 Min read

82% Indian viewers lead global TV ad engagement: MiQ report

By Social Samosa

Jan 22, 2024 15:10 IST logo

2 Min read

Aditi Shrivastava

Marrying data with storytelling is where the magic happens for branded content: Aditi Shrivastava, Pocket Aces

By Pranali Tawte

Sep 05, 2023 17:15 IST logo

6 Min read

ZEE5 Madison digital

Industry Updates

Madison Digital wins the AVoD mandate of ZEE5

By Social Samosa

Oct 05, 2021 04:51 IST logo

2 Min read

Freemium AVOD OTT

The Freemium Model: Role of AVOD in the Indian OTT advertising ecosystem

By Jagruti Verma

Aug 16, 2021 04:50 IST logo

6 Min read

Lionsgate Play India

#Interview: SVOD and AVOD will co-exist in India since consumers will experiment with both: Rohit Jain, Lionsgate India

By Sneha Yadav

Sep 05, 2019 11:50 IST logo

10 Min read