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B2B

dentsu Report

Brand building rises as 62% surge signals shift in B2B buying behaviour: Report

Brand building has jumped from the fifth priority in 2023 to the number one priority in 2024. Average decision time has increased 54 days since 2021. The estimated value to the world economy of these delayed B2B opportunities is approximately $1.9tn

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Sep 06, 2024 17:01 IST 3 Min read
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