Advertisment

consumer behaviour

festive season Guest Post

Enhancing online and offline shopping during the festive season

Plum's Founder & CEO, Shankar Prasad, highlights how omnichannel experiences are transforming festive shopping. He discusses the shift from discounts to premiumisation, personalisation, and quick commerce, enhancing customer delight.

By Social Samosa
Oct 03, 2024 11:45 IST 4 Min read
Gen Z report Report
More than two-thirds of Gen Z prefer consuming short-form content: Report
By Social Samosa
Oct 01, 2024 13:07 IST 2 Min read
cfs Report
36% Indians plan to increase their spending this festive season: report
By Social Samosa
Sep 30, 2024 17:29 IST 3 Min read
dd Report
55.17% of shoppers to exceed ₹20,000 in festive spending: Report
By Social Samosa
Sep 04, 2024 17:09 IST 2 Min read
power of festive packaging Guest Post
The power of festive packaging: How it transforms consumer behaviour
By Social Samosa
Sep 03, 2024 09:30 IST 5 Min read
dentsu Report Report
Brands must adapt to capture attention in an AI-driven and culturally shaped future: dentsu Report
By Social Samosa
May 24, 2024 14:34 IST 3 Min read
FI Report
E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: report
By Social Samosa
Apr 01, 2024 18:19 IST 2 Min read
Shashank Srivastava Marketing Shorts
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season
By Pranali Tawte
Oct 25, 2023 14:37 IST 4 Min read
consumers' buying behaviour Guest Post
Opinion: Reel to Real - How social media influences buying behaviour
By Social Samosa
Aug 07, 2023 05:48 IST 4 Min read
Meaningful brands Report
Google, Amazon, YouTube are top 3 meaningful brands in India: Report
By Social Samosa
Jun 28, 2023 05:36 IST 6 Min read
1 2 ... Next