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consumer trends

influencer marketing during festivities

How influencer marketing during festivities is shaping consumer purchases

Leaders and creators discuss the growing influence of short-form content and regional influencers in shaping consumer behaviour during the festive season, highlighting brand collaborations, marketing trends, and the impact of authentic and relatable storytelling through influencer campaigns.

By Shamita Islur

Oct 17, 2024 10:54 IST logo

7 Min read

Kanchan Achpal of SMOOR Chocolates on navigating the evolving food & beverage trends

By Social Samosa

Sep 06, 2024 17:36 IST logo

2 Min read

Mondelez’s Nitin Saini on heading marketing for a brand synonymous with festivity

By Harshal Thakur

Aug 06, 2024 12:39 IST logo

8 Min read

Culture Rising Trends Report

Here are the top 20 consumer trends to watch in 2023 as per Meta

By Social Samosa

Mar 02, 2023 10:49 IST logo

2 Min read

Capegemini report

Cost reductions will be key for retailers to attract frugal consumers: Capgemini report

By Social Samosa

Jan 09, 2023 08:30 IST logo

4 Min read