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Creativity in advertising

Was WPL a missed opportunity to spotlight creativity and generate buzz?

While WPL has come to an end and IPL is fast approaching, we delve into the advertising strategies of WPL, spotlighting missed opportunities, targeted engagement, and the quest to tap into the burgeoning market of women's sports.

By Shamita Islur

Mar 21, 2024 16:04 IST logo

7 Min read

Experts Speak

Swimming against the tide: Finding your space as a young ad agency

By Shamita Islur

Mar 04, 2024 18:45 IST logo

9 Min read

IAA

Dentsu Creative India’s Amit Wadhwa on the past, present and future of advertising

By Pranali Tawte

Feb 27, 2024 15:49 IST logo

3 Min read