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humour

eg4 Interviews

30 years of the same educational advertising following category codes have failed to yield anything: Kiran Giradkar

Nutrica’s recent campaign deviated from conventional cooking oil ads by employing humour and a quirky setup. BN Group CMO Kiran Giradkar talks about the brand’s inception, marketing vision, media mix, use of humour as a theme, unhinged social media strategy, growth plans, and sheds light on the role of a CMO and must-have skills for the job.

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