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hyperlocal marketing

BFSI is gearing up for festive season with digital-heavy AdEx

The festive season is in sight and BFSI brands are gearing up with strategic marketing plans focused on digital innovation, hyper-local outreach, and trust-building. With consumer sentiment high and spending expected to rise, brands are emphasising themes of financial wellness, health, and smart investment. Experts share the nitty-gritty of their plans and how the festive picture looks.

By Harshal Thakur