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influencer collaborations

Marketing Shorts

CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya

CaratLane took long strides when it collaborated with Nancy Tyagi who walked the red carpet at Cannes adorned with its jewels. The brand has had a digital-first approach for a long time, collaborating with influencers and trying off-beat strategies to engage its audience. VP - Marketing Jennifer Pandya discusses marketing strategy, demographics, campaigns, plans for festive season, and creative liberty.

By Harshal Thakur

Jul 25, 2024 17:26 IST logo

6 Min read

Movie Marketing

Bad Newz banks on Tauba Tauba and trending reels for its marketing

By Pranali Tawte

Jul 19, 2024 20:05 IST logo

5 Min read

McDowell's Soda’s #YaaronWaaliBaat

House of McDowell's Soda’s #YaaronWaaliBaat campaign featuring Kartik Aryan celebrates true friendships

By Social Samosa

Feb 09, 2024 11:25 IST logo

3 Min read

Amazon received the most fashion influencer collaboration mentions in 2023: Qoruz report

By Social Samosa

Jan 22, 2024 08:30 IST logo

2 Min read

influencer marketing

Road to 2024: The next chapter of Influencer Marketing

By Pranali Tawte

Jan 03, 2024 18:53 IST logo

7 Min read

Meesho reels strategy

Samosa Snippets

Meesho Reels Strategy: Engaging the audience with infotainment and interactive content

By Harshal Thakur

Sep 22, 2023 15:48 IST logo

6 Min read