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Metrics

How are news channels prepping for the elections

As the largest democratic elections linger on the horizon, a few questions remain as pertinent as ever: Do linear TV news channels still hold significance amidst changing consumption patterns? Will they draw big advertisers this time around? Will the immense popularity of the IPL divert eyeballs and, by extension, big advertisers? Experts tell us.

By Harshal Thakur

Apr 18, 2024 17:16 IST logo

8 Min read

Industry Updates

Truecaller brings more ad offerings for brands

By Social Samosa

Dec 05, 2023 17:33 IST logo

2 Min read

Reddit rolls out performance metrics on the web for creators

By Paawan Sunam

Mar 14, 2022 10:27 IST logo

2 Min read

Facebook Updates

Facebook Updates: Update Group Metrics & Short Videos

By Paawan Sunam

Aug 17, 2020 05:39 IST logo

3 Min read

How to measure TikTok campaigns through Creator Marketplace

By Paawan Sunam

Mar 04, 2020 04:44 IST logo

2 Min read

Facebook hide likes

Facebook is testing to hide like counts on the post

By Paawan Sunam

Sep 03, 2019 07:02 IST logo

2 Min read

Social Media News

Social Media News Round Up: Instagram's branded posts' ads, Facebook's algorithm updates and more

By Social Samosa

Jun 07, 2019 11:33 IST logo

2 Min read

LinkedIn Video performance

LinkedIn partners with Oracle Data Cloud for new ways to measure video performance

By Paawan Sunam

Jun 04, 2019 06:05 IST logo

1 Min read

YouTube subscriber counts

YouTube is changing the way viewers see YouTube subscriber counts

By Paawan Sunam

May 24, 2019 06:19 IST logo

2 Min read

YouTube Content Quality Metrics

YouTube tests two new internal metrics to determine quality content

By Paawan Sunam

Apr 14, 2019 19:33 IST logo

1 Min read