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TAM FMCG Report

Programmatic was the top transaction method for digital FMCG advertising during Jul-Sept ’23: TAM report

In Jul-Sept ’23, FMCG ad volumes on television witnessed a growth of 3% over Jan-Mar ’23 while toilet soaps category retained its first position with 10% share of ad volumes in Jul-Sept ’23 over Apr-Jun ’23.

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