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brand building

dentsu Report

Brand building rises as 62% surge signals shift in B2B buying behaviour: Report

Brand building has jumped from the fifth priority in 2023 to the number one priority in 2024. Average decision time has increased 54 days since 2021. The estimated value to the world economy of these delayed B2B opportunities is approximately $1.9tn

By Social Samosa
Sep 06, 2024 17:01 IST 3 Min read
Saugato Bhowmik SM Live
The rules of creativity and measurement are changing: Saugato Bhowmik of Meta
By Harshal Thakur
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Saksham Jadon SM Live
The best way to humanise a brand is by using real people to build it: Saksham Jadon
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Jul 01, 2024 16:41 IST 4 Min read
BlackCab Agency Feature Agency Feature
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Club Mahindra CMO Interviews
70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra
By Harshal Thakur
Apr 16, 2024 12:17 IST 6 Min read
Priyaratna Suryawanshi Guest Post
Cultural sensitivity & connecting with diverse audiences while building a brand
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Nov 06, 2023 12:02 IST 4 Min read
Vishesh Sharma Ashika Group Industry Updates
Ashika Group appoints Vishesh Sharma as Chief Marketing Officer
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Feb 09, 2022 04:30 IST 2 Min read
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Lendingkart appoints Ram Deshpande as Head of Marketing
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QuEST Global appoints Yumi Clevenger-Lee as Global Chief Marketing Officer Industry Updates
QuEST Global appoints Yumi Clevenger-Lee as Global Chief Marketing Officer
By Social Samosa
Sep 01, 2021 20:09 IST 2 Min read
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